The goal of social media marketing is to build brand awareness, increase website traffic, generate leads, and ultimately drive sales. To achieve these objectives, social media marketers use a variety of tactics, such as creating and sharing compelling content, running social media ads, engaging with followers, and analyzing metrics to optimize their strategies.

One of the main advantages of social media marketing is its ability to target specific audiences based on demographics, interests, behaviors, and other factors. This allows marketers to reach people who are most likely to be interested in their products or services, which can result in higher engagement and conversion rates.